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What happens when you understand what your online recipe is? Magical things. More visitors. More sales. More leads. More revenue. This is not a job for a web designer or developer. As the business owner, marketing manager, or agency, you must know how to shepherd the development of a site into a repeatable, measurable formula. Here's an opportunity to learn more.

This interview with Meagan Leap of Ion Interactive mentions Brian Massey among others.

We are living in a golden age of marketing.

#120. Conversion Sciences

From writing up test hypotheses to running meaningful A/B tests, Brian Massey delivers a valuable resource for anyone looking to increase their conversion rates.

In my new book I liken abandonment to cholesterol: there is good abandonment and bad abandonment. SeeWhy.com CEO Charles Nichols was the person who helped me realize this, and his article shows you how to support your visitors natural need to abandon before they buy.

Conversion strategies for Non-profits

This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon "Social Moonshine" presentation at http://conversci.com/vuh8 

I only touch on the issue of Mobile Apps in my new book Your Customer Creation Equation. So I'm happy to share this very helpful infographic on Mobile websites vs. Mobile apps.

Is it just me, or is it clear that mobile websites are the way to go (except in extreme situations)?

I'm delivering the Keynote at Converge Conference 2010 by Printing Industries of America